In the context of global carbon neutrality and carbon peak, Shiyu Building Materials (hereinafter referred to as Shiyu), as a leader in the new building materials industry, actively embraces the wave of green transformation。The company adheres to the development concept of "innovation, green, open and win-win" and is committed to promoting the development of environmentally friendly and sustainable building materials。After years of unremitting efforts，Shiyu's green development achievements have been widely recognized，Not only obtained the "China Green Building Materials product Certification", "National high-tech enterprise"，Also won the "National Green factory" and other honors，Shiyu has demonstrated its innovation and influence in promoting the development of green building materials and promoting the sustainable development of the industry。

01 CCTV endorsement · Shiyu gypsum board to show brand glory

As China's ****** TV media and brand communication platform, CCTV has the highest authority and the strongest influence, and has extremely strict examination standards and procedures for advertising. To be listed on CCTV's brand, one must have a good reputation and excellent product quality。

Shiyu gypsum board "Green Factory, trustworthy quality" brand advertising through the authority of strict control layers of audit，Strong landing on CCTV，Construct a strong media matrix in a multi-channel manner，Broadcast through an omni-directional media matrix ，Accurately reach 1.4 billion users ，Detonate brand communication boom ，Enhance brand credibility。

This Shiyu gypsum board advertising online CCTV major channels ，Covers CCTV-1, CCTV-2, CCTV-4, CCTV-7, CCTV-17 ，Landing prime time screen promotion ，Radiation to a wide audience， Close the distance between brands and consumers ，Expand the brand's influence in the national market。

02 Deep cultivation of gypsum building materials · Shiyu resonates with new quality productivity

In the current context of new quality productivity to promote high-quality economic development, the development and application of new building materials has become the key to promote the transformation and upgrading of the construction industry。As the value model of China's high-end gypsum board, Shiyu Gypsum focuses on the research and development and industrial integration of high-end paper gypsum board, adheres to the innovation-driven leadership, accelerates the formation of new quality productivity, and strives to shape the new momentum and new advantages of high-quality development。Contribute to the green, efficient and intelligent development of gypsum building materials industry。

Shiyu Gypsum adheres to the concept of green development and is committed to promoting the green and low-carbon transformation of products。The company not only continues to make efforts in product innovation, but also actively embraces intelligent and digital technology, and has built an efficient, environmentally friendly and green 5G smart gigafactory。As a "specialized and special new small and medium-sized enterprise" recognized by the Ministry of Industry and Information Technology, Shiyu has paid attention to the cultivation of independent innovation ability since its establishment, and promoted technological innovation and product upgrading by continuously increasing scientific research investment。

03 CCTV · Shiyu Building Materials continues to enlarge brand value

In 2024, Shiyu opened a new chapter of high-quality brand development。With a more positive attitude, expand the brand influence, fully show the brand value。The recognition and empowerment of CCTV is not only an affirmation of the image of Shiyu Gypsum as a "national new first-line high-end gypsum board", but also highlights the strong development momentum of China's green manufacturing。This marks a solid step for Shiyu Gypsum in mining the green value of products and brands and realizing the communication upgrade。

Looking to the future, Shiyu Building Materials will continue to adhere to quality, embrace innovation, continue to extend the industrial chain, and deepen product development and application。The company will be committed to providing higher quality gypsum building materials products and services, and work with consumers to build a green, energy-saving and comfortable living environment。